Leadership Team

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Alison Stout, Owner

Alison is the visionary behind Aspire PR. Throughout the last two and a half decades, Alison has represented a wide array of luxury hospitality brands, Michelin-starred chefs and restaurants, coveted destinations, consumer household products, dynamic boutique hotels, and world-renowned as well as small, family-run wineries.  Alison is the driving force behind the entire client portfolio, helping to execute top-notch campaigns with incomparable passion and energy.  Alison’s success is evidenced by her longstanding clients as well as venerable relationships with press. Alison deems flexibility and fun as keys to success for her clients.

 

madelyn alster, pr specialist

As our East Coast veteran, Madelyn brings a wealth of experience in the hospitality and travel industries. Beginning her career at The Ritz-Carlton Hotel Company, she later worked at boutique PR firms Sheila Donnelly & Associates and The Brandman Agency. Her diverse skill set includes leading PR campaigns for esteemed clients like Moxy Hotels, The Family Coppola Hideaways, Four Seasons resorts in Bali and the Maldives, COMO Hotels & Resorts, Sail Croatia, Cathay Pacific Airways, Fouquet's New York, and more. From orchestrating new opening strategies to managing major renovations and forging impactful brand partnerships, Madelyn's expertise consistently delivers quality results.

whitney reynolds, social media director

A hospitality social marketing thought leader and industry vet, Whitney is the creative director of our social team. She is the brain behind hotel industry darling Kimpton Hotels & Restaurants’ social media success. She built and implemented the social strategy there and grew the team, launching their in-house social media agency for 70+ hotels & restaurants. She served as Director of Global Social Marketing at IHG Hotels & Resorts across all 19 of their hotel brands. Whitney managed and developed a team of seven social media managers and achieved a 164% increase in impressions across brands in her first year alone.